Four Key Areas of Marketing

Outlined in this article are the four key areas of marketing and information regarding each of the areas.

1. Brand

• Outbound

  • Public relations management
  • Brand strategy and execution
  • Advertising
  • Awareness: Firm, industries & geographies

• Social

  • Administration/training/monitoring for 200+ influencers
  • Strategy and execution for all social channels
  • Responsible for social changeover from mergers
  • HR/recruiting
  • Awareness: SMEs, thought leadership, Best and Only

2. Strategy & Development

• Industry/ Geography, Tax & Trust, Consulting

  • Identify objectives to plan the marketing activities for all areas
    • Service line
    • Industry
    • Geography
  • Communicate with stakeholders to keep on strategy, ensure continuous alignment with objectives, and report results on (pipeline generation, lead generation, opportunity, etc.)
  • Identify growth opportunities on targeted industries outside strategically aligned
  • Align marketing plans to budget
  • Align with leadership teams 

• Inbound

  • Aligned with the goals of strategic marketing plans for each area
  • Website strategy and execution
  • SEO strategy and execution
  • Email automation (including nurtures and drip)
  • Produce and execute all digital marketing campaigns on time and on budget

• Events

  • Align events to objectives or booking goals
  • Understand what makes a successful event (metrics, evaluations)
  • Handle all invites, registration pages and software automation (Bizzabo, Zoom, etc.)
  • Drive event follow up and ROI reporting 

3. Operations

• Aligned with the goals of each strategic marketing plan
• Resource management
• Project traffic coordination 
• Knowledge base management and training
• Sourcing and implementing marketing technology 
• Maintaining/optimize marketing technology 
• Marketing calendar/communication
• Budget & reporting
• Various department coordination activities
  • Group meetings
  • Trainings
  • Onboardings 
  • Other
• Marketing plan reporting  

4. Creative

• Sets the basis/style guide for brand visuals, voice for all other areas where writing is needed (events, inbound, etc.)
• Creation of thought leadership content (white papers, case studies, checklists, articles, topic hubs, etc.)
• Guides brand visual identity
• Creation of design in all marketing collateral 
• Video production
• Support marketing team to deliver on time and on budget