Armanino Acronyms

Buzz Words, Armanino Lingo and Acronyms

This article contains common buzz words, lingo and acronyms

•    AO – Accounting Outsourcing

•    APP or PAP – Partner Action Plan, Partner Goals and Accountability 

•    Armanino News – internal Teams channel with Armanino news

•    B Corp –certification of companies’ social and environmental performance

•    BI/Power BI/DoBI –data analytics tool we use and sell

•    Big 4 – top 4 largest accounting firms in the world (KPMG, EY, Deloitte, PwC)

•    Bizman/Bus. Man. – Business Management 

•    BOB – Back Office Bundle

•    BOS – Business Outsourcing Service

•    Bridge – formerly WAN / Women’s Advancement Network

•    CE – Customer Engagement = CRM

•    CFOA – CFOA Advisory

•    CFR – Corporate Finance and Restructuring

•    CMS – Content Management System

•    CoE – Center of Excellence

•    Corp Marketing – Corporate Marketing

•    CPE – Continuing Professional Education

•    D&A – Data and Analytics

•    DAM – Digital Asset Management

•    DBA – Doing Business As

•    ESG – Environmental, Social, Governance

•    GA – Google Analytics

•    HRO – HR Outsourcing

•    HRIS – HR Information System

•    IDEAL - Inclusion & Diversity Board

•    IFC - Industry Focus Center

•    KKM – external inside sales calling resource

•    L&D – Learning and Development (now Elevate Learn)

•    Lattice – performance management tool

•    M&A – Merger and Acquisitions

•    MAB - Management Advisory Board

•    MarComm – Marketing Communications

•    MarTech – Marketing Technology

•    MDM – Master Data Management

•    NEO – New Employee Orientation

•    NOW – National Tax Office

•    QBR – Quarterly Business Review

•    PC – Performance Coach

•    PPC – Pay Per Click

•    PandaDoc – sales proposal tool

•    Proposals – Sales proposals as the final stage of a sales

•    RPA – Robotic Process Automation

•    S&T – Strategy and Transformation

•    SAB - Staff Advisory Board

•    SEO – Search Engine Optimization

•    SFO – Strategic Finance Outsourcing

•    SME – Subject Matter Expert

•    SDR – Sales Development Rep (previously called inside sales)

•    SPP – Strategic People Partner

•    Subvertical & subniche – subsections of higher-level industries

•    TC – Tech Consulting 

•    VBP – Value Based Pricing

•    Water Cooler – internal fun Teams firm channel

•    WF - WorkFront