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Partner Profiles on Website
This article is specifically for partner profile requests. People profiles are different and can be found at People Profiles on Website.
Table of Contents
Content
Photos
Communications
WorkFront Project Steps
Content
Annual Path to Partner program
All program participants get bios created (even if they do not make partner). Ask participants to send their bio for editing to fit the format. If they do not have a current bio, a search to find old versions can be done via Widen, LinkedIn, Resumes, or historic website post. Then we edit to fit the format. If there is no bio or information, conduct interview to gather biographical information.
M&A/Transfer/New Hire
Ask partner to send their bio for editing to fit the format. If they do not have a current bio, a search to find old versions can be done via Widen, LinkedIn, Resumes, or historic website post. If there is no bio or information, conduct interview to gather biographical information.
Photos
Annual Path to Partner program
All program participants get scheduled to take their photos (even if they do not make partner). Three versions for each partner are necessary as part of our process. Each profile's photos are carouseled on the website to show variance. The Creative Team owns the external resource that coordinates the photos. The WorkFront Project Manager is responsible for coordinating with the external resource.
Communications
The Brand Team receives the list of Path to Partner participants (CPO – Carol Ann), which is highly confidential. The Project Manager begins the outreach along with S&T to SMEs. The communication should include and set the expectations with new, approved partners on existing bios, expected date on website for new bios and the Q&A portion is to begin after holidays.
WorkFront Project Steps
*Some steps are eliminated if not annual Path to Partner program participant
|
Step |
Process |
Team/Role |
Time/Order |
| 1 |
Set up full project in WorkFront | Brand PM | October 20 |
| 2 |
Receive Path to Partnership Participants | M&A Team/Brand/PTP | October 28 |
| 3 |
Receive Final List of New Partners from Leadership | Brand PM | November 27 |
| 4 |
Notify Partner | Brand PM | November 28 (3) |
| 5 |
Update Partner Names in Workfront Project | Brand PM | November 29 (3,4) |
| 6 |
Confirm Existing Bios and Create List of New Bios | Brand PM | October 28 (2) |
| 7 |
Draft Bio Narrative. Send to Partner. Receive changes. Edit Bio. | AMF/Thought/Brand | November 7-30 (2) |
| 8 |
Finalize Existing Bios and New Bios | Brand PM | November 28-30 (3) |
| 9 |
Review and Approve Bio Narrative | Brand Content Mgr | December 1-15 (8) |
| 10 |
Provide Approved Profile to Webmaster | Brand Content Mgr | December 15 (9) |
| 11 |
Schedule Photo | Photographer | November 28 |
| 12 |
Taking Photos | Photographer/ External Resource |
November 29-Dec10 (11) |
| 13 |
Secure Photos from Photographer | PM | December 1-10 (12) |
| 14 |
Present Photo Options to Partner | PM | December 1-15 (13) |
| 15 |
Provide Final Approved Photos to Webmaster | PM | December 16 (14) |
| 16 |
Build/Update Web Profile | Web Coordinator | December 19-23 (15) |
| 17 |
QC and Approve Web Profile | Web Manager | December 19-30 (16) |
| 18 |
Go Live with Profiles | Web Manager | January 1 (17) |
| 19 |
Hold Q&A Interview Kickoff Call | Brand PMs, Writers | January 10 |
| 20 |
Schedule Q&A Interview with Partner | Writer | January 11-15 |
| 21 |
Interview Partner for Q&A | Writer | January 15-31 |
| 22 |
Draft Q&A | AMF/Thought/Brand | February |
| 23 |
Receive Final Partner Changes to Q&A | Brand PM | March 1 |
| 24 |
Edit Q&A | Writer | March 1-17 |
| 25 |
Review and Approve Q&A | Brand Content Mgr | March 20-24 |
| 26 |
Provide Approved Q&A to Webmaster | Brand Content Mgr | March 20-24 |
| 27 |
Add Q&A to Profile | Web Coordinator | March 27-31 |
| 28 |
QC and Approve Q&A | Web Manager | April 3 |
| 29 |
Go Live with Profiles | Web Manager | April 7 |
Frequently Asked Questions
What is the Turnaround Time?
If the person is local to an office or we have a photographer in that geographic location, timing can be quicker. However, logistics and schedules can delay the overall process. See Workfront task timing to gain awareness of time needed.