Project Types in Workfront

Based on the type of project you select when you submit a request in Workfront certain information will need to be provided. This information is contained in Custom Forms that are unique to the project type.

Project Types are grouped in Queue Topics by similarities within the type of project. For example, an email, newsletter, and alert are all email project types and included in the Queue Topic 'Things to Email'.  

Queue Topics with Project Types

Queue Topics work in conjunction with Routing Rules to automatically assign incoming work to a user, job role, team, or to place it on a project.

Things to Email

• Alert
• Update
• Email (Time-Based)
• Nurture (Behavior-Based)
• Newsletter
• Announcement (Win-Wire, Go-Live, Partner Announcement)

Things to Attend

• Events
• Tradeshow
• Webinar

Things with Heavy Content

• Article
• Brochure
• Booklet
• Content Management
• Case Study
• White Paper

Things Found on the Web

• Blog Post - Firm (Brand Only)
• Content Syndication
• Landing Page
• PPC (Display, Search, Social)
• Partner Profile
• People Profile
• Web Content
• Web Product

Things that Lead with Design

• Advertisement
• Banner
• Flyer
• Infographic
• Print Collateral
• Promo Design
• Poster
• Presentation
• Tradeshow Booth
• Video

Things to Mail

• Direct Mail
• Letter
• Postcard

Things Used to Brand

• Award
• Press Release
• Public Relations

Things to Analyze

• Analytics
• Data Management
• List Management
• Report
• Research
• Survey

Things for Sales

• Guide
• Proposal
• Scorecard
• SDR Outreach
• Sales Sheet

Things with No Template

**Select this project type for personal projects or other project types that do not fit any of the other types.  For example, a project cataloging the assets in Eloqua would fall into this category.

Time to Deploy or Publish

Project Codes

Project Codes are assigned by Project Type. The codes are used in the Marketing Automation Platform Eloqua, PowerBI, and Google Analytics among others.

AL - Alert or Update
AD - Advertisement
AN - Analytics
AR - Article
AW - Award
BC - Brochure
BG - Blog Post
BK - Booklet
BN - Banner
CS - Case Study
CM - Content Management
CS - Content Syndication
DM - Direct Mail
DT - Data Management
EM - Email
ES - Email Survey
EV - Events
FY - Flyer
GU - Guide
IB - Inbound
IG - Infographic
LM - List Management
LP - Landing Page
LT - Letter
NU - Nurture
NW - Newsletter
PA - PPC (Search, Social, Display)
PO - Poster
PC - Postcard
PC - Print Collateral
PD - Promo Design
PH - Partner or People Profile
PN - Announcement
PP - Proposal
PR - Press Release
PS - Public Relations
PT - Presentation
RP - Report
RS - Research
SC - Scorecard
SD - SDR Outreach
SS - Sales Sheet
SY - Survey
TB - Tradeshow Booth
TS - Tradeshow
VO - Video
WC - Web Content
WD - Web Product
WE - Webinar
WP - White Paper